When we're looking at our filming for our OTS, we have realised that there are a few continuity errors. There is a scene when the femme fatale is on the floor after she has just commited the murder. Then we see the clumsy detective giving her a small bottle of brandy. As the femme fatale takes the bottle and starts to take a sip, in the background it is clear to see that there is a person with dogs in the background. This is a continuity error as we have not continued to set the atmosphere very well because there is someone who is obviously from the modern times in the background. Even though there isn't much of them in the background, it still ruins the atmosphere.
Second error is that we haven't used a hip flask. Instead we have used a small bottle. This is a continuity error because we haven't used suitable props and therefore we have ruined the shot by not using suitable props.
Tuesday 25 January 2011
Targets for the next 3 weeks ..
Myself and Jenni have been thinking about our targets for the next 3 weeks. We have thought about it quite precisely and now I'm going to add it to this post!
Our targets for the next 3 weeks are:
Our targets for the next 3 weeks are:
- Film scene 3 as soon as possible.
- Edit all of the filming as soon as possible.
- Finish off our blogs as soon as possible.
- Burn the filming to disc and evaluate our OTS.
- Talk about continuity errors, if there are any.
findsounds.com
Thursday 20 January 2011
Me doing media work ..
This is me on wikipedia finding out about semiotics. I'm finding out about semiotics because I must post this onto my blog to get the highest possible grade that I can achieve. As I was doing this, I was also compressing a video to put onto my blog. I have learnt how to compress a video and that it takes a really long time to do it. Therefore, I must leave the computer on when I leave so that it can compress fully and successfully. The paper that is in front of me is the check list of things I have to have on my blog. This must be completed to get high grades which is what I'm trying to achieve.
Tuesday 18 January 2011
Copyright Rules for Music ..
COPYRIGHTED MUSIC
The owner of a copyrighted music work owns the rights to the sheet music, but the owner of an authorized copy may play the copy, unless it is for public performance, but may not copy it in any medium or use it for derivative works without permission. There are guidelines for use of copying and performance of music in educational settings and the University does have blanket permission through licenses from performing rights societies for their repertoires.
The rules for copying of sheet music are very much like those for the copying and use of written or graphic works. Single copies, or edited copies for use, but not distribution of recorded works owned personally or by the University, can be made but must be retained, not distributed. Performance of music in the BMI or ASCAP repertoire, sponsored by the University, in a University facility is (probably) permissible, but the license must be checked at Procurement and Property Management Office (PPMO) to be sure that specific conditions are met. Dramatic performances of music are not permitted without a special license, obtainable through PPMO.
Library/Media Center personnel should be especially concerned with the possible duplication of entire copyrighted tapes, since that circumstance doesn't meet the brevity test for fair use, and should warn a user who expresses the intent to copy a whole tape that such an act would be a violation. A copy of a portion of a tape or vinyl recording for educational use would probably be permissible, depending on the size of the portion, but the duplication of an entire recording would not be, and buying the work is the proper alternative. The Library/Media Center can make one circulating copy as long as the original is not circulated. Again,the UH Copyright Guidelines have several examples of what is or isn't fair use for music and the rationale involved.
(reference - http://honolulu.hawaii.edu/intranet/committees/FacDevCom/guidebk/policies/copyrite.htm)
The owner of a copyrighted music work owns the rights to the sheet music, but the owner of an authorized copy may play the copy, unless it is for public performance, but may not copy it in any medium or use it for derivative works without permission. There are guidelines for use of copying and performance of music in educational settings and the University does have blanket permission through licenses from performing rights societies for their repertoires.
The rules for copying of sheet music are very much like those for the copying and use of written or graphic works. Single copies, or edited copies for use, but not distribution of recorded works owned personally or by the University, can be made but must be retained, not distributed. Performance of music in the BMI or ASCAP repertoire, sponsored by the University, in a University facility is (probably) permissible, but the license must be checked at Procurement and Property Management Office (PPMO) to be sure that specific conditions are met. Dramatic performances of music are not permitted without a special license, obtainable through PPMO.
Library/Media Center personnel should be especially concerned with the possible duplication of entire copyrighted tapes, since that circumstance doesn't meet the brevity test for fair use, and should warn a user who expresses the intent to copy a whole tape that such an act would be a violation. A copy of a portion of a tape or vinyl recording for educational use would probably be permissible, depending on the size of the portion, but the duplication of an entire recording would not be, and buying the work is the proper alternative. The Library/Media Center can make one circulating copy as long as the original is not circulated. Again,the UH Copyright Guidelines have several examples of what is or isn't fair use for music and the rationale involved.
(reference - http://honolulu.hawaii.edu/intranet/committees/FacDevCom/guidebk/policies/copyrite.htm)
Sound ..
For our OTS, we want traditional music that matches our theme to our OTS. The themes that we are going to establish are mystery and tension. We want these themes specifically because we want to capture our audiences attention and to do this we need mystery and tension. Hence why we want these as our themes. We have been talking about using foleying because the sound that we want will sound better and much more realistic. Foleying is a technique used for sound which uses objects to create various sounds. For example, if you wanted a sound of a character stabbing another character, you would use a cabbage and a knife. This creates the sound perfectly and in my opinion, foleying is much better because you don't have to rely on technology to do a sound that might not sound realistic. Although, when we edit, we might use sound from a computer because it will be easier to do so but if the computer doesn't have the sound we want then we have to use foleying which I would much prefer to use. Also, for music that we would like to add to our OTS, it could be problematic because without the music being copyrighted, I think we have to use less than 30 seconds. To make sure about how much of copyright music we can use, I will make a post explaining the copyright rules and whether we need permission from the music companies so that we can use their music.
Tuesday 11 January 2011
Marking Criteria for Evaluation ..
This post is the marking criteria for our evaluation of our OTS. The marking criteria I'm going to show is a C-D grade and an A-B grade. The marking criteria is as follows:
Level 3 12–15 marks
Level 3 12–15 marks
- Proficient understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
- Proficient ability to refer to the choices made and outcomes.
- Proficient understanding of their development from preliminary to full task.
- Proficient ability to communicate.
- Proficient skill in the use of digital technology or ICT in the evaluation
Level 4 16–20 marks
- Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
- Excellent ability to refer to the choices made and outcomes.
- Excellent understanding of their development from preliminary to full task.
- Excellent ability to communicate.
- Excellent skill in the use of digital technology or ICT in the evaluation
Marking Criteria for Video ..
This post is about the marking criteria for the OTS which we have to make in order to complete our Media AS course. The marking criteria below is criteria for C-D and A-B grade. I have put the criteria for both of these grade boundaries on here because I feel that I could aim for the high grades and the low grades are on here because I feel that that is the grade I am performing at at the moment. The marking criteria for these grades are as follows:
Level 3 36–47 marks
There is evidence of proficiency in the creative use of many of the following technical skills:
- holding a shot steady, where appropriate;
- framing a shot, including and excluding elements as appropriate;
- using a variety of shot distances as appropriate;
- shooting material appropriate to the task set;
- selecting mise-en-scène including colour, figure, lighting, objects and setting;
- editing so that meaning is apparent to the viewer;
- using varied shot transitions and other effects selectively and appropriately for the task set;
- using sound with images and editing appropriately for the task set;
- using titles appropriately.
Level 4 48–60 marks
There is evidence of excellence in the creative use of most of the following technical skills:
- holding a shot steady, where appropriate;
- framing a shot, including and excluding elements as appropriate;
- using a variety of shot distances as appropriate;
- shooting material appropriate to the task set;
- selecting mise-en-scène including colour, figure, lighting, objects and setting;
- editing so that meaning is apparent to the viewer;
- using varied shot transitions and other effects selectively and appropriately for the task set;
- using sound with images and editing appropriately for the task set;
- using titles appropriately.
Marking Criteria for Research and Planning ..
Research and Planning may be presented in electronic format, but can take the form of a folder or scrapbook at this level. Where candidates have worked as a group, this may be presented collectively, but teachers are asked to differentiate the contributions of individuals within the group in arriving at a mark and justifying individual marks on the assessment sheet. As part of the moderation sample, the moderator will expect to see research/planning evidence.
Level 1 0–7 marks
- There is minimal research into similar products and a potential target audience.
- There is minimal organisation of actors, locations, costumes or props.
- There is minimal work on shotlists, layouts, drafting, scripting or storyboarding.
- There is minimal care in the presentation of the research and planning
- Time management may be very poor.
- There is basic research into similar products and a potential target audience.
- There is basic organisation of actors, locations, costumes or props.
- There is basic work on shotlists, layouts, drafting, scripting or storyboarding.
- There is a basic level of care in the presentation of the research and planning
- Time management may not be good.
Level 3 12–15 marks
- There is proficient research into similar products and a potential target audience.
- There is proficient organisation of actors, locations, costumes or props.
- There is proficient work on shotlists, layouts, drafting, scripting or storyboarding.
- There is a good level of care in the presentation of the research and planning
- Time management is good.
Level 4 16–20 marks
- There is excellent research into similar products and a potential target audience.
- There is excellent organisation of actors, locations, costumes or props.
- There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
- There is an excellent level of care in the presentation of the research and planning
- Time management is excellent.
Marking Criteria for the presentation of the research and planning.
Tuesday 4 January 2011
Location, Location, Location ..
For the location of our OTS we have thought about having it by an alleyway. We have chosen this as one of our possible locations because we thought that an alleyway could create the suspense that we want to capture. This could also be a good location because it will create an eerie atmosphere and make the audience tense which is what we want to do!
Also, another location that we have thought about using is mousehold woods. We want to use this as a location because it creates a brilliant atmosphere and there wont be much sound that we have to cut out in editing. I think this is the one we will use in the end because of the sounds that we don't want to capture and the atmosphere that we want to create.
Here are a few pictures I took when walking through alleyways to see which ones would be good to use in our filming of our OTS.
I thought that this alleyway would be good to use because it has that claustrophobic feel about it and I think that this would be able to capture everything that we wanted to capture. Even though this is by the road, which is a major disadvantage because we need complete silence there are brilliant shots that we could use. But, lighting is an issue and therefore we might have to use artificial lighting which loses the eerie feeling. We also would have to be very careful with artificial lighting because we don't want any equipment shown in the filming, obviously.
This alleyway I thought would be good to use because we wouldn't need any artificial lighting, depending on the time of day that we were going to shoot our OTS but it doesn't have that claustrophobic feel and eerie atmosphere that we want in our OTS. After much consideration, I don't think we will be using this for our OTS because of the reasons mentioned before.
The photo above, which is in mousehold, shows a location which we will most likely be using because it creates the eerie atmosphere brilliantly and there are lots of small spaces as well as large spaces to film in. The main disadvantage is that the lighting will be hard to capture because trees will shadow us from the light. Although, the noise is reduced to an absolute minimum and this could be used to our advantage, meaning that we don't have to edit any sounds out because the sound is reduced drastically in the woods. (website reference for the picture above - http://maps.google.co.uk/maps?hl=en&tab=wl)
Also, another location that we have thought about using is mousehold woods. We want to use this as a location because it creates a brilliant atmosphere and there wont be much sound that we have to cut out in editing. I think this is the one we will use in the end because of the sounds that we don't want to capture and the atmosphere that we want to create.
Here are a few pictures I took when walking through alleyways to see which ones would be good to use in our filming of our OTS.
Task 5: Society in status when it comes the media ..
Think about this for yourself - Are there any forms of media that you think society gives greater status to? For example, which do people see as 'better': films or television? soaps or detective dramas? opera or britpop?. Do you have any feelings about the kinds of audience these different forms of media attract? Are some likely to be more thoughtful and more intelligent than others?
I think that, depending on what form of media it is, society does give it a greater status. I think this because people can't help but judge people by the things that they listen to or the things they watch on the television. Music can give a stereotypical status and therefore we are judging someone before we've actually got to know them. For example, if one person is into metal and the other person is into pop they would both be seen differently, not only by each other, but maybe by other people who like different genres of music. People might see these people as 'uncool' and therefore their status has dropped, in their books! But if they hanged around with other people who enjoy the same music that they listen to then their status has immediately reached the same level as of those who enjoy the music that this person listens to. However, society will give a stereotypical label to people who are, let's say, into rap music. This kind of music makes society think that they are into binge drinking and roaming the streets late at night making us think that they are not interested in education. If they aren't interested in education this could make them unintelligent and therefore society has stereotyped someone who listens to rap as being unintelligent and yob-ish. But, if you were to see someone who is interested in classical and opera music, we automatically think that they are intelligent and smart, in the way they dress. Therefore I think society gives greater status to classical and opera music.
However, in recent years, different genres of music have merged and therefore they aren't one specific type of genre. I think this is really good because it shows that stereotypes have been merged together and so, it makes it harder for someone to stereotype someone else which is good because society shouldn't judge people just by the way they dress or the music that they listen to. Also, listening to 'indie rock' or 'pop punk' breaks boundaries because it gives a wider variety of what people 'can' listen to in that genre. Also, it can make people look 'cool' because they are listening to two genres of music instead of just one.
An example where music has separated two different groups of people is in present times. People who are interested in 'rap' and people who are interested in 'punk' or 'rock' have chosen to see these different groups in negative ways. 'Punk' genre have chosen to see the people who are into 'rap' as chavs and people who re unintelligent, like mentioned in the first paragraph, because the music is, in their own opinions, not very good and it sounds more like talking than actual music. On the other hand, 'rap' have chosen to see people who are interested in 'punk' as people who hang around with, what they might think, other wierd people. This is because they aren't used to that kind of music. Also, they always think they are cooler than another group of people who are interested in different genre of music. This always happens though because we, as humans, can't help but stereotype and feel more 'superior' to people who are interested in music that we aren't interested in.
Personally, I am into all sorts of music. I don't have a specific type of music that I am interested in. But, I definitely don't like classical music as it can give me a headache and I don't feel that the music has any meaning. Although, saying this, I don't think it can class a person or set a status because people shouldn't be judged on what they listen to. I, therefore, wouldn't like to be judged and stereotyped by the music I listen to.
Linking this to the cultivation theory and the hypodermic syringe effect, I think that this can affect your actions and can most likely influence what you do and what you listen to. The hypodermic syringe effect, I think, depending on what music you are listening to, can affect your actions. I think this because it sets the mood that you are in. For example, if you are listening to sad and depressing music, you are going to be sad and depressed because that music has just set the mood that you are now in. I think the cultivation theory has a lot to do about how society is with music. I think that teenagers who idolise the musician that they like, can then be influenced into doing whatever it is that the musician is into. This can lead to negative effects but it can also lead to positive effects. It could lead to negative effects because if the singer is into drug taking and drinking excessively then teenagers will think that this is cool and therefore copy what their idol is doing. Although, I think that the media can portray information about a certain musician, in this case, wrongly and this can cause the teenager to harm themselves because of false information given about their idol which has influenced them.
Society can see teenagers who watch the news, documentaries and detective dramas as more intelligent and more intelectual people. This is because it requires the person to use their brain in order to learn more things about the world. Also, when the young person is watching and involved in politics, it makes society think that they care and want to learn more about the country. I think that this can influence the young person in their later life. However, teenagers who watch 'Misfits' and 'The Inbetweeners' will be young people who have a good sense of humour but maybe society has looked upon these teenagers as people who will not go far in life. I think that this is very bad of society to think in this way because nobody should be stereotyped just because they watch a certain programme.
I think that, depending on what form of media it is, society does give it a greater status. I think this because people can't help but judge people by the things that they listen to or the things they watch on the television. Music can give a stereotypical status and therefore we are judging someone before we've actually got to know them. For example, if one person is into metal and the other person is into pop they would both be seen differently, not only by each other, but maybe by other people who like different genres of music. People might see these people as 'uncool' and therefore their status has dropped, in their books! But if they hanged around with other people who enjoy the same music that they listen to then their status has immediately reached the same level as of those who enjoy the music that this person listens to. However, society will give a stereotypical label to people who are, let's say, into rap music. This kind of music makes society think that they are into binge drinking and roaming the streets late at night making us think that they are not interested in education. If they aren't interested in education this could make them unintelligent and therefore society has stereotyped someone who listens to rap as being unintelligent and yob-ish. But, if you were to see someone who is interested in classical and opera music, we automatically think that they are intelligent and smart, in the way they dress. Therefore I think society gives greater status to classical and opera music.
However, in recent years, different genres of music have merged and therefore they aren't one specific type of genre. I think this is really good because it shows that stereotypes have been merged together and so, it makes it harder for someone to stereotype someone else which is good because society shouldn't judge people just by the way they dress or the music that they listen to. Also, listening to 'indie rock' or 'pop punk' breaks boundaries because it gives a wider variety of what people 'can' listen to in that genre. Also, it can make people look 'cool' because they are listening to two genres of music instead of just one.
An example where music has separated two different groups of people is in present times. People who are interested in 'rap' and people who are interested in 'punk' or 'rock' have chosen to see these different groups in negative ways. 'Punk' genre have chosen to see the people who are into 'rap' as chavs and people who re unintelligent, like mentioned in the first paragraph, because the music is, in their own opinions, not very good and it sounds more like talking than actual music. On the other hand, 'rap' have chosen to see people who are interested in 'punk' as people who hang around with, what they might think, other wierd people. This is because they aren't used to that kind of music. Also, they always think they are cooler than another group of people who are interested in different genre of music. This always happens though because we, as humans, can't help but stereotype and feel more 'superior' to people who are interested in music that we aren't interested in.
Personally, I am into all sorts of music. I don't have a specific type of music that I am interested in. But, I definitely don't like classical music as it can give me a headache and I don't feel that the music has any meaning. Although, saying this, I don't think it can class a person or set a status because people shouldn't be judged on what they listen to. I, therefore, wouldn't like to be judged and stereotyped by the music I listen to.
Linking this to the cultivation theory and the hypodermic syringe effect, I think that this can affect your actions and can most likely influence what you do and what you listen to. The hypodermic syringe effect, I think, depending on what music you are listening to, can affect your actions. I think this because it sets the mood that you are in. For example, if you are listening to sad and depressing music, you are going to be sad and depressed because that music has just set the mood that you are now in. I think the cultivation theory has a lot to do about how society is with music. I think that teenagers who idolise the musician that they like, can then be influenced into doing whatever it is that the musician is into. This can lead to negative effects but it can also lead to positive effects. It could lead to negative effects because if the singer is into drug taking and drinking excessively then teenagers will think that this is cool and therefore copy what their idol is doing. Although, I think that the media can portray information about a certain musician, in this case, wrongly and this can cause the teenager to harm themselves because of false information given about their idol which has influenced them.
Society can see teenagers who watch the news, documentaries and detective dramas as more intelligent and more intelectual people. This is because it requires the person to use their brain in order to learn more things about the world. Also, when the young person is watching and involved in politics, it makes society think that they care and want to learn more about the country. I think that this can influence the young person in their later life. However, teenagers who watch 'Misfits' and 'The Inbetweeners' will be young people who have a good sense of humour but maybe society has looked upon these teenagers as people who will not go far in life. I think that this is very bad of society to think in this way because nobody should be stereotyped just because they watch a certain programme.
Task 4: The Cultivation theory ..
What do you think about this as an idea?
Can you think of anything that upset you the first time you watched it on television which you now take for granted? And what do you think about the idea that years and years of watching violence makes you less sensitive to violence and watching multiple episodes of women gettiing mistreated in soaps will make you less bothered about it in real life?
I think the cultivation theory is very true in what it is saying because I do feel that the more you watch something the more unfazed and less bothered you are about it in real life. For example, when watching shows such as 'The Ricki Lake Show', 'The Jerry Springer Show' and 'The Jeremy Kyle Show' etc. it doesn't, in my opinion, make the audience that bothered about what the persons problem is because it is so common and we see it all the time on these kind of shows. Therefore, the cultivation theory works because we are getting used to watching this kind of thing on the television and therefore we also feel that these are 'normal' situations and that this kind of thing happens all the time. I also, think that when we watch something that is near enough the same, we get less sympathetic about the people that go onto this kind of show because they have brought it onto themselves and therefore little or no sympathy is shown towards them.
On the other hand, in programmes such as 'Big Brother' and 'I'm a Celebrity ... Get Me Out of Here!' we get to see the people for who they really are and also learn about who they are. This kind of reality show makes us feel sympathetic towards the celebrities unlike the shows mentioned in the first paragraph. This is because they are who they really are and when we learn about someones personality we feel more engaged and, when necessary, sympathetic towards them. But, obviously, we do not know these people like if they were our friends. This then makes us take into consideration that they are showing us their lives because there is normally some sort of prize at the end.
When watching shows like 'CSI: Crime Scene Investigation' and 'CSI: Miami' right at the beginning, we would always watch them and make funny faces because something horrible has just happened and we would always be scared to watch any more gore, especially if you are the kind of person that hates the sight of blood. But, after a while the blood and murders seem to get 'normal' and therefore they do not have the same effect on us like they used to. Although, the do still keep us on the edge of our seats but they don't make us scared or want to scream and walk out the door when blood was present. So, the cultivation theory works because the audience is getting used to what they are watching, whether it is violence or blood. It is then considered the norm and we do not feel effected by what is shown on the television.
When young children watch soaps such as 'Coronation Street' and 'Eastenders' they feel that underage pregnancy, domestic violence, drinking excessively and drug taking etc. is of normal behaviour and therefore watching this kind of thing at a young age doesn't give an effect that any of the problems caused in soaps is at all bad because they are used to watching that kind of thing. This could, later in the young childs life, influence what they do and the could think that that kind of behaviour is normal and good.
Programmes such 'Skins' and 'Misfits' shows a lot of drugs, sex, alcohol, bad language and pretty much every adult theme that anyone could think of. This is because that is what teenagers are used to watching. This could have been caused by watching adult themed programmes when they were younger and therefore they are used to watching that. So, the cultivation theory works and it could prove that too. It could be proved by making a questionnaire and asking teenagers who are interested in these youth dramas what they used to watch when they were younger. Whe I watch 'Misfits' I'm not only hooked and left wanting to watch more, but I'm not affected by the themes that have been presented. I think this is because I have seen so much of these themes before that I am used to it and therefore I'm not affected in any way. If I'm being honest, if these youth dramas didn't have those adult themes in them, I probably wouldn't be that interested because these kinds of themes are what make it exciting to watch. Showing these kinds of themes in youth dramas hooks the target audience into watching it and also sets standard for other youth dramas.
Later on, I will find visual evidence and make mini interviews to see whether the opinions of audiences have been changed when watching programmes which have adult themes in them. These will be put onto videos and then uploaded to my blog as evidence for the cultivation theory.
The kind of questions I could ask are as follows:
1. Have you watched anything on the television which has shocked you? How badly did it affect you? Did it make you want to watch it again?
2. Would you be more interested to watch a programme with adult themes than a programme which hasn't got any adult themes?
3. After watching something which has a lot of adult themes, does it affect you in any way? If it does, how does it affect you?
4. Do you think that watching more and more of adult themes will make you used to it in real life? Does it make you feel that it is 'normal' behaviour?
The visual evidence of how it may change an audiences opinion and the mini interviews will be uploaded to my blog as soon as possible!
Can you think of anything that upset you the first time you watched it on television which you now take for granted? And what do you think about the idea that years and years of watching violence makes you less sensitive to violence and watching multiple episodes of women gettiing mistreated in soaps will make you less bothered about it in real life?
I think the cultivation theory is very true in what it is saying because I do feel that the more you watch something the more unfazed and less bothered you are about it in real life. For example, when watching shows such as 'The Ricki Lake Show', 'The Jerry Springer Show' and 'The Jeremy Kyle Show' etc. it doesn't, in my opinion, make the audience that bothered about what the persons problem is because it is so common and we see it all the time on these kind of shows. Therefore, the cultivation theory works because we are getting used to watching this kind of thing on the television and therefore we also feel that these are 'normal' situations and that this kind of thing happens all the time. I also, think that when we watch something that is near enough the same, we get less sympathetic about the people that go onto this kind of show because they have brought it onto themselves and therefore little or no sympathy is shown towards them.
On the other hand, in programmes such as 'Big Brother' and 'I'm a Celebrity ... Get Me Out of Here!' we get to see the people for who they really are and also learn about who they are. This kind of reality show makes us feel sympathetic towards the celebrities unlike the shows mentioned in the first paragraph. This is because they are who they really are and when we learn about someones personality we feel more engaged and, when necessary, sympathetic towards them. But, obviously, we do not know these people like if they were our friends. This then makes us take into consideration that they are showing us their lives because there is normally some sort of prize at the end.
When watching shows like 'CSI: Crime Scene Investigation' and 'CSI: Miami' right at the beginning, we would always watch them and make funny faces because something horrible has just happened and we would always be scared to watch any more gore, especially if you are the kind of person that hates the sight of blood. But, after a while the blood and murders seem to get 'normal' and therefore they do not have the same effect on us like they used to. Although, the do still keep us on the edge of our seats but they don't make us scared or want to scream and walk out the door when blood was present. So, the cultivation theory works because the audience is getting used to what they are watching, whether it is violence or blood. It is then considered the norm and we do not feel effected by what is shown on the television.
When young children watch soaps such as 'Coronation Street' and 'Eastenders' they feel that underage pregnancy, domestic violence, drinking excessively and drug taking etc. is of normal behaviour and therefore watching this kind of thing at a young age doesn't give an effect that any of the problems caused in soaps is at all bad because they are used to watching that kind of thing. This could, later in the young childs life, influence what they do and the could think that that kind of behaviour is normal and good.
Programmes such 'Skins' and 'Misfits' shows a lot of drugs, sex, alcohol, bad language and pretty much every adult theme that anyone could think of. This is because that is what teenagers are used to watching. This could have been caused by watching adult themed programmes when they were younger and therefore they are used to watching that. So, the cultivation theory works and it could prove that too. It could be proved by making a questionnaire and asking teenagers who are interested in these youth dramas what they used to watch when they were younger. Whe I watch 'Misfits' I'm not only hooked and left wanting to watch more, but I'm not affected by the themes that have been presented. I think this is because I have seen so much of these themes before that I am used to it and therefore I'm not affected in any way. If I'm being honest, if these youth dramas didn't have those adult themes in them, I probably wouldn't be that interested because these kinds of themes are what make it exciting to watch. Showing these kinds of themes in youth dramas hooks the target audience into watching it and also sets standard for other youth dramas.
Later on, I will find visual evidence and make mini interviews to see whether the opinions of audiences have been changed when watching programmes which have adult themes in them. These will be put onto videos and then uploaded to my blog as evidence for the cultivation theory.
The kind of questions I could ask are as follows:
1. Have you watched anything on the television which has shocked you? How badly did it affect you? Did it make you want to watch it again?
2. Would you be more interested to watch a programme with adult themes than a programme which hasn't got any adult themes?
3. After watching something which has a lot of adult themes, does it affect you in any way? If it does, how does it affect you?
4. Do you think that watching more and more of adult themes will make you used to it in real life? Does it make you feel that it is 'normal' behaviour?
The visual evidence of how it may change an audiences opinion and the mini interviews will be uploaded to my blog as soon as possible!
Monday 3 January 2011
Task 3: The Hypodermic Syringe effect ..
As I was reading the article, my personal opinion is that I can see what they are saying when they say that violent programmes and video games can lead to a person commiting a violent crime but also it is up to the person whether they commit the crime and just because they have seen or played something which is very violent doesn't really give anyone the excuse to go ahead and murder someone. Although, when the article was talking about a serial killer called Jeffrey Dahmer, it does work for this because before hand, Dahmer would watch a film before he commited his murders. This shows that the hypodermic syringe effect does work but the movie which Dahmer watched was Star Wars. Star Wars isn't meant to portray extremely violent scenes and therefore the hypodermis syringe effect doesn't work for this reason.
However, if you are about to see a programme which shows women cleaning up around the house and cooking, we automatically think that women should be in the kitchen and therefore that has influenced a lot of people to think so. Therefore, it proves that the theory is correct. Also, when we saw the campaign posters that David Cameron was putting up around Britain at the time of the election, we saw the facts that the conservative party put up to make people think differently about the labour party. I believe that this influenced a lot of people into for the conservative party and not the labour party because the adverts were negative and it made Gordon Brown seem like he couldn't run the country better than the conservative party. Therefore, I think that the hypodermic syringe effect works to an extent because it did, at the time, influence me to think more about how conservatives could run the country.
This poster shows that the hypodermic syringe effect is working to provide caution and to reduce the amount of people who do smoke. I think that this is working because it has shown the consequences of what smoking can do to you. This illustrates that the hypodermic syringe effect is used for good and therefore not for horrible reasons like violent video games and programmes on the TV. It uses a powerful message to let people be aware of the side effects of smoking.
This poster shows that the hypodermic syringe effect is in use to warn people about what Gordon Brown has done to the country. This was used very effectively because it made people aware of the bad things that the labour party have done. This has been used to disuade the audience into voting for labour party because it makes the labour party seem quite hopeless in what they tried to achieve. The 'Vote for change. Vote for Conservative' shows that conservative may be a better party and therefore the hypodermic syringe effect has been used to the conservatives advantage.
However, if you are about to see a programme which shows women cleaning up around the house and cooking, we automatically think that women should be in the kitchen and therefore that has influenced a lot of people to think so. Therefore, it proves that the theory is correct. Also, when we saw the campaign posters that David Cameron was putting up around Britain at the time of the election, we saw the facts that the conservative party put up to make people think differently about the labour party. I believe that this influenced a lot of people into for the conservative party and not the labour party because the adverts were negative and it made Gordon Brown seem like he couldn't run the country better than the conservative party. Therefore, I think that the hypodermic syringe effect works to an extent because it did, at the time, influence me to think more about how conservatives could run the country.
How the media can influence an audience;
This poster shows that the hypodermic syringe effect is working to provide caution and to reduce the amount of people who do smoke. I think that this is working because it has shown the consequences of what smoking can do to you. This illustrates that the hypodermic syringe effect is used for good and therefore not for horrible reasons like violent video games and programmes on the TV. It uses a powerful message to let people be aware of the side effects of smoking.
This poster shows that the hypodermic syringe effect is in use to warn people about what Gordon Brown has done to the country. This was used very effectively because it made people aware of the bad things that the labour party have done. This has been used to disuade the audience into voting for labour party because it makes the labour party seem quite hopeless in what they tried to achieve. The 'Vote for change. Vote for Conservative' shows that conservative may be a better party and therefore the hypodermic syringe effect has been used to the conservatives advantage.
Task 2: Thinking about Blumer's ideas ..
Do you think the audiences for most media texts do come 'from all walk of life' or do different kinds of people watch very different kinds of programme. Are there any examples of media texts that you can think of that do seem to have audiences of all kinds of people?
Audiences vary depending on the type of programme that they are watching. What I mean is that the older generationg isn't going to watch something which is based at a younger generation target market. A good example of this would be Misfits, The Inbetweeners and Skins. Therefore, I think that different kinds of people watch very different kinds of programmes. I think this because it depends on what the individual is interested in and what time the programme is on during the day or night. For example, if it was late at night, say 10 o'clock, teenagers and young adults would most likely be watching TV because they have time and want to 'escape' from their lives. This provides refuge and a break from routine. Also, movies which have just come out in the cinemas can affect what different kinds of people would watch them. For example, if there is a movie which has a certificate of a 15, then noone under that age can watch it. This automatically cuts down the audience in terms of age because it is not considered for persons under that age. Last point, peer pressure can affect what people watch tremendously. This is because people automatically want to impress people and to do that they think that they must be interested in whatever the group of people they socialise with are interested in.
Examples of media texts which have audiences of all different kinds of people would be reality and game shows which aren't intellectual. Examples of this would be programmes such as Jungle Run and X Factor. These kinds of shows would be based at a very large target market because they don't require much use of brain power and therefore they are easy to watch. Companies like this aim to do that because they want to get as much viewers as possible.
Another example of a media text would be the news. Everyone in the world will watch the news and therefore it has a huge target market. Even though young children might not be able to understand the news fully because it's in formal language, young children will still watch it and look at the pictures which are shown as there is a narrator explaining what is happening in the pictures. This helps young children understand what is going on because pictures can tell us a lot about what is happening in a particular place around the world.
How much of your media experience is when you are on your own and how much when you are with others?
Media experience varies depending on what you are doing. First example could be if you are going to the cinema. You are more like to go to the cinema with a group of people rather than going on your own. This is because you don't want to be on your own and it is a much better experience when you are with a crowd of people. But, when you buy it on DVD you are less likely to see it with many people because you can watch it in the pleasure of your own home. Although, it depends who is watching TV when you are about to watch a DVD and who has the control for the TV.
Second example, newspapers, books and magazines are things you would do in solitary company because you want to concentrate on reading and not get distracted by doing something completely different. Also, this kind of media experience would want to be done when someone is alone so that music and TV can't put you off and distract from what you are reading. It's also and individual thing because it depends on what that person likes to read.
Third example, a games console is more likely going to be used by males and with other males. This is because males are more interested in playing games than females. Females are less likely going to be playing a games console because they have other things that they would prefer to be doing. This could include talking about the latest gossip, fashion and/or tidying and cleaning up around the house.
An iPod is a media text that is considered to be used in solitary company and therefore people would use it be independant. The iPod is individual itself depending on what the person who is listening to the iPod wants to listen to. After all, people are interested in different kinds of things.
Are there any ways in which you share your experiences of the media with other people who weren't around when you experienced the text?
Probably the main way in which people share their experiences of the media with other people is by telling the face to face about it. If you were to give a bad review about a particular film or game, it could influence what the person thinks about it. Therefore, it might change their mind about going to watch the movie or bying the game because you have given a bad review about that particular product. Also, reading different reviews, going on internet forums and looking at different blogs can influence a person hugely because it might put them off going to see a movie which had really bad reviews. Although, different people do have very different tastes interests.
Audiences vary depending on the type of programme that they are watching. What I mean is that the older generationg isn't going to watch something which is based at a younger generation target market. A good example of this would be Misfits, The Inbetweeners and Skins. Therefore, I think that different kinds of people watch very different kinds of programmes. I think this because it depends on what the individual is interested in and what time the programme is on during the day or night. For example, if it was late at night, say 10 o'clock, teenagers and young adults would most likely be watching TV because they have time and want to 'escape' from their lives. This provides refuge and a break from routine. Also, movies which have just come out in the cinemas can affect what different kinds of people would watch them. For example, if there is a movie which has a certificate of a 15, then noone under that age can watch it. This automatically cuts down the audience in terms of age because it is not considered for persons under that age. Last point, peer pressure can affect what people watch tremendously. This is because people automatically want to impress people and to do that they think that they must be interested in whatever the group of people they socialise with are interested in.
Examples of media texts which have audiences of all different kinds of people would be reality and game shows which aren't intellectual. Examples of this would be programmes such as Jungle Run and X Factor. These kinds of shows would be based at a very large target market because they don't require much use of brain power and therefore they are easy to watch. Companies like this aim to do that because they want to get as much viewers as possible.
Another example of a media text would be the news. Everyone in the world will watch the news and therefore it has a huge target market. Even though young children might not be able to understand the news fully because it's in formal language, young children will still watch it and look at the pictures which are shown as there is a narrator explaining what is happening in the pictures. This helps young children understand what is going on because pictures can tell us a lot about what is happening in a particular place around the world.
How much of your media experience is when you are on your own and how much when you are with others?
Media experience varies depending on what you are doing. First example could be if you are going to the cinema. You are more like to go to the cinema with a group of people rather than going on your own. This is because you don't want to be on your own and it is a much better experience when you are with a crowd of people. But, when you buy it on DVD you are less likely to see it with many people because you can watch it in the pleasure of your own home. Although, it depends who is watching TV when you are about to watch a DVD and who has the control for the TV.
Second example, newspapers, books and magazines are things you would do in solitary company because you want to concentrate on reading and not get distracted by doing something completely different. Also, this kind of media experience would want to be done when someone is alone so that music and TV can't put you off and distract from what you are reading. It's also and individual thing because it depends on what that person likes to read.
Third example, a games console is more likely going to be used by males and with other males. This is because males are more interested in playing games than females. Females are less likely going to be playing a games console because they have other things that they would prefer to be doing. This could include talking about the latest gossip, fashion and/or tidying and cleaning up around the house.
An iPod is a media text that is considered to be used in solitary company and therefore people would use it be independant. The iPod is individual itself depending on what the person who is listening to the iPod wants to listen to. After all, people are interested in different kinds of things.
Are there any ways in which you share your experiences of the media with other people who weren't around when you experienced the text?
Probably the main way in which people share their experiences of the media with other people is by telling the face to face about it. If you were to give a bad review about a particular film or game, it could influence what the person thinks about it. Therefore, it might change their mind about going to watch the movie or bying the game because you have given a bad review about that particular product. Also, reading different reviews, going on internet forums and looking at different blogs can influence a person hugely because it might put them off going to see a movie which had really bad reviews. Although, different people do have very different tastes interests.
Subscribe to:
Posts (Atom)